Know Careers Report 2024 · 54 employers, 46 educators, UK
of employers offer no opportunities to young people under 18.
almost half say engaging with those same young people would be very or extremely beneficial.
Know Careers is the way in. We put businesses in front of young people aged 14–21+ — in schools, colleges, universities, and inside your office building. Careers education, powered by culture, backed by industry.
Built by people with 10+ years' experience managing FTSE 100 early careers and organisational culture programmes.
What we do
Product 01 — Schools, colleges & universities
Participants run a real brief set in your sector, with defined roles, a budget to allocate, a client to win over and a pitch to land. It's full of the curveballs a real team faces — shifting deadlines, tight money, hard calls — and ends with a taste of what actually reaches an employee's bank account at month's end.
Product 02 — In your building
Designed for early careers talent, new to the corporate world and hungry to get ahead. A rare day inside your business, asking leaders who've already done the work the questions that don't get answered anywhere else — how they got there, what they'd do differently, and what it really takes to reach the top.
For teachers, lecturers & careers staff
Practical sessions that bridge the gap between educators and industry, so the people guiding students actually know what today's employers want. Staff leave able to teach the skills that hold their value in any role — communication, emotional intelligence, data, and the judgement to use AI well and know when it's wrong.
For employers
We put your business in front of the people you'll want to hire in three years — ambitious young talent, short on opportunity but full of drive, and building sought-after skills like the judgement to use AI well and spot when it's wrong. Closing the gap between commercial reality and the education system, as you offer their first experience of work.
What we're up against
The biggest study of its kind asked 20,000 primary children to draw the job they want when they grow up. The jobs seven-year-olds chose were near enough identical to the ones seventeen-year-olds chose. A decade moved almost nothing. By the time we meet someone at 14, they have been carrying the same idea of their future for seven years.
Look at where that idea came from. Either the adults they happen to know, or a screen. Both are accidents of circumstance — and neither is a career service. An assembly in Year 10 is arriving seven years late in a language they don't speak. You don't shift an idea that old by describing an alternative. You shift it by putting them inside one.
Source: Drawing the Future, Education and Employers with UCL Institute of Education, NAHT and Tes, 2018. 20,000+ children aged 7–11 surveyed.
The evidence
Know Careers student engagement, 2024–2025. Across the same period our careers content reached over 450,000 views. One employer campaign alone reached 27,000 views, driving enough qualified applicants to double the roles they filled.
Here's the full story
The Know Careers Report 2024 — the full picture behind the numbers, from 54 employers and 46 educators across the UK. No sign-up, no gate.
What they said
Exposure to our brand let us double the number of roles we filled — with candidates who were highly competent and ready for the workplace.
Every educator across the country needs this content. Practical frameworks, plus the employer's perspective on the world students actually have to navigate.
A thought-provoking insight into how the career landscape is changing — useful for us as experienced hires, and vital for students who'll be job hunting very soon.
Trusted by
We're booking Workplace Simulations and Wanna Know More sessions now. Tell us your sector and we'll build the brief around it.
